April 28 2017

Inside Anfield Named International Marketing Campaign of the Year

Awards, VR, Singapore, UK

Octagon’s Asia Pacific team was honored during the 2017 BT Sport Industry Awards for their work on behalf of client Standard Chartered with Liverpool FC. The immersive 'Inside Anfield' campaign, named International Campaign of the Year, leveraged VR technology to give Liverpool football fans the opportunity to visit their club's home ground with Liverpool legends John Barnes and Robbie Fowler as their guides. The Virtual Reality film also featured never-before-seen live game day footage in 360 degrees including the pre-game team talk by Jürgen Klopp and the starting eleven.

In addition, the Octagon UK team was proud to be shortlisted for Agency of the Year. 

Enjoy your virtual reality #InsideAnfield experience below.