December 13 2016

Global CMO Lisa Murray Honored by WISE NY as a Woman of Inspiration

Awards, Global, Lisa Murray

WISE NY (Women in Sports and Events) recently honored Octagon Global CMO Lisa Murray as a Woman of Inspiration at New York City’s Liberty Hall, each year the organization recognizes women who have achieved leadership positions in the sports and events industries while serving as role models and mentors for other women. To kick off the awards celebration, Murray and fellow honorees Wendy Hilliard of Wendy Hilliard Gymnastics and ESPN’s Alison Overholt participated in a panel discussion covering a series of topics.  The honorees shared stories about those who have inspired them, discussed tackling challenges throughout their careers and looked ahead to what’s next in 2017.

Throughout her 26-year tenure, Murray has helped to grow Octagon into the recognized global leader in sports and entertainment marketing. As Global CMO, Murray oversees marketing and communications for the Octagon agency brand worldwide and leads the firm’s marketing best practices development and deployment. She leverages her vast expertise across the largest global sports properties including the Olympic Games and FIFA World Cup. Murray’s leadership extends across the entire Octagon Sports and Entertainment Network, where she is the key driver of multi-agency integration and shared best practices. Her continued work drives business growth and efficiencies across the sports, music and entertainment enterprise that encompasses Octagon, FRUKT and Rogers & Cowan.

Murray was previously named to the Sporting News annual “Power 100” list and SportsBusiness Journal’s top 20 most influential women in the industry; she was named an inaugural Game Changer by SportsBusiness Journal.

Murray has delivered keynote addresses for the Sports Marketing Association and SINC and has shared her experiences as a female executive in the sports & entertainment industry on a number of occasions including PGA Tour’s Executive Women’s Day.