September 28 2020

FIVE OCTAGON CLIENTS NAMED TO SPORTSPRO’S 50 MOST MARKETABLE ATHLETES LIST FOR 2020

Octagon, Awards

Octagon continues to show off the collective strength of its Talent + Properties division, with five clients recognized on SportsPro’s list of the 50 most marketable athletes of 2020.

SportsPro released its list of the 50 most marketable athletes on Monday, highlighting 2019 U.S. Open Champion Bianca Andreescu (#5), two-time NBA MVP Stephen Curry (#13), four-time Olympic Gold Medalist Simone Biles (#14), professional surfer Bethany Hamilton (#40), and the reigning back-to-back NBA MVP Giannis Antetokounmpo (#44). SportsPro’s list further highlights the remarkable talent and efforts of the Octagon clients selected, as well as Octagon’s diverse and industry-leading roster of high-profile clients who are the best in the world at what they do.

The World’s 50 Most Marketable Athletes list is powered by SportsPro’s athlete marketability assessment methodology, and draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.

To read more about Octagon clients highlight and see the entire list of athletes, click here.


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