May 10 2017

Experience What's Next: Personal Branding Part 2

HR, Experience What's Next

Experience What’s Next – monthly tips from our HR Department.

Kierra Holroyd, Talent Acquisition Recruiter

In Personal Branding Part 1 we discussed the steps candidates can take to create a personal brand through their Resume, Portfolio, and Storytelling. #WhatsNext? Let’s consider the opportunities available to take your brand to the next level.

Claim Your Space on the World Wide Web

Free from the restrictions of traditional resume and portfolio formatting, a personal website can be an opportunity to showcase your qualifications and personality. In addition, you can also provide a more in-depth look at your work that you may not be able to otherwise. Make sure your content is up-to-date, fresh with your latest work and lists your contact information.

Pro Tip: Bring a tablet, with your website loaded, to your interview. When your recruiter asks, Is there anything else you'd like to share with me? give them a tour of your website, and encourage them to explore further.

Find Your Passion (Project)

Passion projects are the extra-curriculars of adult life — activities that round out your overall story. They can be anything you do outside of your normal 9 to 5. Are there programs or associations you volunteer for? Do you consult in your spare time? Maybe you're a French Bulldog Enthusiast like Octagon's Josh Green (Creative Director, London) or produce music on the side like Hugh Pringle (Insights & Strategy, New York). Identify your passion points and use them to help you stand out from the crowd.

Tap Into Your Network

Networks are probably the most effective, but under-utilized tool in personal brand management. Even if you are completely new to your industry, it is never too soon to begin creating meaningful contacts. Start with who you know and ask for introductions to those you don't know as well. As you begin grow your network and progress in your career, give back.  Remember that you can help add value for others in your network.


A personal brand will always be a work in progress. Focus on each of our personal branding tips to ensure your brand is helping you during the job-seeking process.

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