October 24 2016

Personal Branding: Part 1

HR, Experience What's Next

Experience What’s Next – monthly tips from our HR Department.

Kierra Holroyd, Talent Acquisition Recruiter

When Group Director Andre Pinard took the Advertising Week stage to talk millennials, brands and experiences, he stressed the importance of quality, authentic branding. From experiential activation to content and creative, the work we execute for our clients is a crucial piece in their overall brand strategy. But, branding is not just for brands. It’s a powerful action that can help you cut through the clutter and set yourself apart in an increasingly competitive job landscape. Here are a few ways to help your personal brand make a lasting impression:


More often than not, your resume is the first official document a hiring manager will see. A few items to consider before hitting upload:

  • Make sure each position included on your resume accurately reflects your progress within that field.
  • Limit yourself to only include roles within the job’s industry, unless the skills you gained are directly transferrable.
  • Use action words that accurately describe your contributions.
  • Avoid generic buzzwords like “detail-oriented”, “team player”, or “highly qualified”.


Support your resume with compelling visuals. Portfolios give you an opportunity to highlight your capabilities in the field you are pursuing with imagery. They aren’t just for creative types either. To begin building your portfolio, track your work as you to take on projects that make an impact like increasing social impressions, conceptualizing brand activations, and running events from setup to breakdown. Take pictures, pull testimonials, and consider using a free personal website where you can document your successes in an engaging way.


Get your story down to 60 seconds. Ever heard of an “elevator pitch”? This refers to the sixty or so seconds you might have to grab someone’s attention to sell your product. In this case, the product is you. Make sure you have an elevator pitch which concisely encompasses your experience. Stick to high level talking points like how your passion developed, contributions you’ve made recently, and what your career looks like in the near future. Reserve more lengthy responses for when someone asks specific questions, but keep all of your answers “on brand”.


Building your personal brand is crucial to anyone looking to stand out in an ever-evolving job landscape. It helps recruiters and hiring managers to know who you are. Stay tuned for Experience What’s Next: Personal Branding Part 2.

Have more questions about personal branding? We’d love to hear from you! Feel free to send us your questions at inquiries@octagon.com.