March 8 2017

The Drum: Premier League sleeve sponsorship: Which brands will move in?

Media, UK, Soccer/Football

The Drum spoke to our very own Joel Seymour-Hyde about the Premier League sleeve sponsorship that will come into play from the 2017/18 season moving forward. Here's what he had to say about which types of brands will be interested:

“This type of inventory is primarily predicated around brand exposure because it’s on shirt inventory so the type of companies we can expect to see going for this are the ones who place a value on brand exposure rather than those who place more value on marketing rights as such.”

Read the what else Joel had to say in the full article here.