Derek Aframe on Improving Staff Engagement

Derek Aframe contributed to a SportBusiness International piece on behalf of Octagon. Our Executive Vice-President spoke about how sports sponsorship can improve staff engagement.

Here's what he had to say.

"These sponsorships can trail-blaze new internal connections that can later be applied to marketing programmes beyond a given sports sponsorship. Brands who can institutionalise these key learnings can reap the benefits long after the event ends and ultimately develop a culture of greater collaboration and cooperation."

Read the full article, including more quotes from Derek, here.