May 26 2016

David Pocock fronts Dove Men+Care's 'Journey to Strength' campaign

Our Work, APAC

Octagon APAC created the Strength to Care campaign, which aims to start conversations with Australian men about where real strength comes from.

The campaign is brought to life through David Pocock's Journey to Strength project, a video series that gives insight into how, despite his stature, Pocock found it hard to speak up and find his voice, and the value he places on showing vulnerability and imperfections in his life.

Check out the first episode in the series below.