May 23 2017

Brian Smith Named SVP of People & Culture

HR, Press Releases

NORWALK, CT (May 23, 2017) – Octagon, the sports and entertainment marketing leader, has named agency veteran Brian Smith SVP of People & Culture overseeing all global marketing HR efforts for the Octagon Sports and Entertainment agency network which includes more than 1,000 team members across Octagon, FRUKT, Rogers & Cowan and Milkmoney.

“Brian understands how to cultivate and inspire the human capital that is so vital to our business. The culture we’ve created across our network empowers our talented team members to grow as professionals and people – and Brian is a driving force behind it,” said Octagon Chairman & CEO Rick Dudley. “I have every confidence that Brian and his team will continue to attract top talent while fostering the growth of our team.”

In his expanded role, Smith will report to Octagon Sports and Entertainment Network’s global executive committee and lead the deployment of global best practices for talent recruitment and retention, training and other HR functions within the marketing side of the organization. Smith’s team leads the network’s Diversity and Inclusion efforts with a focus on recruitment, education and community initiatives. Octagon’s Communication and Education programming has helped earn the agency Interpublic Group’s Inclusion award in both 2015 and 2016.

Brian joined Octagon in July 2007 and has consistently increased his responsibilities over the last decade. An avid outdoorsman, Brian resides in Fairfield, CT with his wife and two children.


At Octagon we inspire brands, talent, and our people to see the world for all its potential. Then, we help our clients pick the right opportunity to make the next right move. We are a passionate team of 800 savvy veterans and bold upstarts, relentlessly committed to helping our clients and our teammates push forward. What’s Your Move? See more at and join us @Octagon.

Octagon Sports and Entertainment Network, within the Interpublic Group (NYSE: IPG), encompasses industry leaders Octagon, FRUKT, Rogers & Cowan and Milkmoney. This formidable family of agencies specializes in sports, entertainment and lifestyle marketing and public relations for brands, athletes and celebrities.

Media Contact:

Lauren Tietjen // VP, Global Communications

+1 203 354 7453