June 8 2016

Ben Hartman Takes the Helm of Octagon APAC Team

Press Releases, APAC

Ben Hartman Takes the Helm of Octagon APAC Team

Restructure Positions Agency for Growth


(Sydney, AUS – 8 June, 2016) - Octagon, the global sports and entertainment marketing arm of Interpublic Group (NYSE:IPG), has bolstered its Asia Pacific operation with a restructure of its regional management team and the return of Ben Hartman to lead the organization APAC-wide from Sydney.

The restructure has seen Hartman, a 10-year veteran of Octagon return to The Rocks based office as Managing Director, APAC responsible for Octagon operations pan regionally, supported by a key regional team based in Singapore.

 “Octagon’s Asia Pacific marketing operation has grown significantly over the recent years, and this restructuring positions the team for continued growth while bringing the smartest, most engaging work to our clients,” Jeff Shifrin, President and COO Octagon Marketing (Global).

To support the growth, Hartman has elevated Singapore based Regional Strategy Director Adam Hodge to the newly created Head of Strategy, APAC and appointed Lizi Hamer as Octagon’s Regional Creative Director. Hodge’s role will cover research and fan insights, as well as leading creative strategy for clients and teams across the region, working closely with Lizi Hamer and the management team to drive the growth of the agency.

Previously at Arcade, Lizi was named Top 20 Women to Watch in Asia by Campaign Asia and has an exceptional resume including time with, Saatchi & Saatchi, Sapient Nitro and McCann. Lizi has worked across the globe and has been awarded both creative and effectiveness accolades for her work with clients including Heineken, RSPCA, OPSM and Greenpeace. Her Rugby World Cup and Priceless Music work for MasterCard has collected Spikes, ADMA, MIDAS and AIMIA awards.

“Lizi brings exactly the right combination of creative might, passion and experience to Octagon as we embrace the next step in our evolution” said Hartman. “Lizi is the new breed of creative, she’s aware of today’s world, empathetic to consumers and constantly challenges the status quo.”

“Octagon, isn’t only a sports marketing agency. It’s a partner to clients who want smart strategic ideas that win the hearts and minds of consumers. We put the passions of the consumer first and then co-create with the brands” says Hamer.

Octagon’s Sydney-based Client Services Director, Andrew Clarke has been named Agency Director, Octagon Australia. With a CV including The Monkeys, PRISM and Grey London, Clarke takes the helm in Sydney with existing clients including Lion, ANZ, Unilever, Hyundai, Nestle, Samsung, Ansell and Defense Housing Australia.

“Brand marketers in the Asia Pacific region are laser-focused on engaging with consumers through the things they are most passionate about, and I’m honored to be leading this team as we get increasing opportunities to create innovative campaigns that connect our client brands with the things in their life that makes their hearts beat a little faster” said Hartman. 

About Octagon

Octagon, (NYSE: IPG) is the world’s largest sponsorship consulting practice, managing and influencing some $3 billion in sponsorship-related spending annually. Octagon also is a pioneer and leader in athlete & personality representation and management. With more than 800+ employees worldwide, Octagon works with hundreds of blue-chip corporate clients and more than 800 athletes & personalities clients. To learn more about Octagon, visit: en-asia.octagon.com. Twitter: @octagon