Alex Saratsis Explains how NBA Sneaker Contracts WorkMedia, Giannis Antetokounmpo, Basketball, Talent + Properties, Thought Leadership
Octagon basketball agent Alex Saratsis spoke to Sole Collector, a leading authority on all things sneakers, breaking down the numbers behind NBA footwear endorsements.
According to Alex, the deals aren't as lucrative as you might expect.
“The biggest misnomer is that everyone is getting a lot of money and everyone is getting paid. Now, these shoe companies are very methodical in whom they go after. If they can add an extra million to KD’s compensation or LeBron’s comp over adding a bunch of guys that won’t push product, they will. Very few guys are getting paid good money to endorse shoes.”
Read more of what Alex had to say here.