John Shea

Global President, Marketing and Events

John Shea is Global President, Marketing and Events, Octagon. In the role, Shea oversees Octagon’s U.S. and international marketing practices and global marketing offices, including all partnerships, events, experiential marketing, strategy, content, and creative offerings. In addition, Shea leads the agency’s marketing relationships with sports leagues, teams, and properties worldwide, including the NFL, NBA, MLB, NHL, PGA, LPGA, Premier League, UEFA, MLS, NWSL, FIFA, USOC and IOC. 

An industry veteran with more than two decades of experience in sports marketing, sponsorship, and advertising, Shea manages a team of 400+ employees across the globe working to help the agency’s clients find the next right move in the sports and entertainment landscape.

Since joining Octagon in 1994, Shea has played a pivotal role in building the agency’s business, through a client-first approach. Under Shea’s leadership, Octagon has developed a comprehensive offering of sports marketing and consulting expertise, tripled the agency’s service capabilities, and added a number of regional offices around the world.

Shea’s management of Octagon’s marketing team has resulted in client partnerships that span decades, including AB InBev, Allstate, Bank of America, BMW, Cisco, Coca-Cola, Delta, PlayStation, Taco Bell, Mastercard and many others. In addition, under Shea’s guidance, Octagon’s award-winning client programs have been recognized by Cannes, Clio Sports, Sports Business Journal, and many others.

A graduate of St. John’s University, Shea was named one of Sports Business Journal’s “Forty Under 40” - as one of the best and the brightest of the rising generation in sports business - in 2008 and 2009. Shea also serves on the Clio Sports Awards jury.

Shea resides in Fairfield, Conn., with his wife Laura, and their five children.

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