Octagon’s David Schwab Debuts “Beyond High Street” PodcastOur Work, Media
Octagon Executive Vice President and celebrity marketing expert David Schwab launches the BeyondHighStreet.com podcast, featuring interviews with Miami University alumni discussing how their experiences in Oxford, Ohio, helped propel them to successful business, marketing, sports, entertainment and media careers.
The weekly podcast taps the diverse and successful Miami alumni network to talk about the lessons they learned in Oxford, and how they employ them to this day. Schwab takes his guests beyond High Street to understand their professional paths and work across a wide range of industries and roles including brand marketing, business, finance, sports and entertainment. The stories will extend to the beauty of campus, the times uptown and the lifelong connections forged.
Beyond High Street launches with four episodes each featuring a different alum:
The Miz / Global WWE Superstar
Jay Livingston / Bark CMO; Angel Investor
Jenny Rooney / Editor of the Forbes CMO Network; Cradle of Marketers Creator
Kyle Schlegel / Wilson Sporting Goods Global Marketing Director
And in the following two weeks it will include interviews with Miami alum Octagon Chairman & CEO Rick Dudley, Beam Suntory CMO Rebecca Messina and NBC Olympics Hockey play-by-play announcer John Walton.
Podcast episodes are available for download at BeyondHighStreet.com and via iTunes, Google Play, and Stitcher. Get podcast alerts, share comments or interview ideas the pod’s twitter handle @BeyondHighSt.
About David Schwab
David Schwab is an executive vice president at Octagon and created the agency’s celebrity/influencer strategy discipline, Octagon First Call. David and his team make talent strategy, negotiation and program management straightforward, smarter and more efficient for brands and non-profits. He helps partners understand which celebrities are the most relevant for each assignment and the best ways to capitalize on their influence. Programs have included Dannon Oikos Super Bowl work with John Stamos and the Full House cast, the IBM Watson TV campaign starring Bob Dylan and the Partnership for Healthier America’s fruits-and-veggies initiative in which former First Lady Michelle Obama serves as Honorary Chair.
He has a Forbes business column and is regularly called upon as a marketing expert by USA Today, Wall Street Journal and Advertising Age. He was named to the SportsBusiness Journal’s Forty Under 40 list in 2012.
Follow David at @David_Schwab.