MAY WE HAVE YOUR ATTENTION PLEASE?
We’d like all 8 seconds of it. That’s how long, according to recent studies, we’re able to focus on something. We live in a world where time is our most precious commodity, and our audiences’ patience has never been shorter. As an industry, we’ve never had to work harder to gain the attention of the people we’re trying to reach. The way we see it, there’s two ways to go about it.
ATTENTION IS EITHER BOUGHT. OR IT’S EARNED.
Paid attention ensures you’re brand will be heard – and that's a good start. But attention that’s earned ensures your audience actually listens to what you're saying. At Octagon, our purpose is to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete for, capture, and ultimately earn the attention of those who matter most to you.
NOW, HAVE WE GOT YOUR ATTENTION?
STEPPING INSIDE THE MANY WORLDS OF A CHAMPION
Think Outside the Court - ANZ and Novak Djokovic
We know athletes aren’t actors but they do know how to speak from the heart.
Using documentary style branded content through broadcast & digital and a live Virtual Reality experience at the Australian Open, we allowed Novak to speak in his own words to support ANZ’s brand message that it’s what you do outside the court that drives your success on the court and that you need to take on the world, your own way.
Changing the game for football
For the 2019 FIFA Women’s World Cup, we helped Hyundai put their weight behind the Australian women’s national team; the Matildas. With the tide turning on global opinions of female sports, Hyundai’s goal was to make the players household names and encourage Aussies to tune in and support the team at the tournament. We created a compelling, personal and emotional content series where we delivered a heartfelt handwritten letter from four players to an individual who had helped them on their journey to football's biggest stage. And to galvanize the country and get fans physically involved, we toured a gold Hyundai i30 N across Australia collecting messages of support that were handwritten onto the car. That support didn’t stop in Australia, as we took the car full of messages on a 20,000km journey to the team in France on the eve of their first match.
The campaign resulted in growing awareness of the team and players, as well as having a positive shift on Hyundai’s brand.
A BEER BRAND’S PARADISE
While XXXX GOLD is synonymous with the ‘Good Life’, we discovered that as our adorers got older, they spent less and less time with their mates; a truth felt by those close to them to be an issue. Keen to solve the challenge, we created a destination designed to bring mates closer together. A destination where they could not only catch up on the chat, but also hook some fish, have a BBQ, play beach cricket, or simply chill out. A destination so revered, it became XXXX GOLD’s biggest marketing campaign to date, and one which helped propel the brand to the number 1 beer in Australia. The destination? XXXX Island of course.
DEFINING A PLATFORM IN AUSTRALIA’S FASTEST GROWING SPORT
Hyundai, Proud Fan + Official Sponsor of Football
We recently led the way in transforming & launching Hyundai’s new Proud Fan + Official Sponsor designation for football in Australia; a subtle change that reflected a big shift in the way Hyundai acts in market, specifically the Hyundai A-League. Hyundai’s attitude to the beautiful game is not just that of a sponsor, but a passionate and committed fan. They’re invested in the future of the game and putting fans first, an attitude that led to the ‘Hyundai Fan Wall’, where Hyundai A-League Club fan faces were seen in broadcast where you may otherwise see a Hyundai logo. Further linking fans, players and the cars was the highly successful ‘Star in the Car’ campaign.
The Other Saturday Game
Property and footy - Australian Rules Football - are two of Australia’s greatest obsessions. Both dominate conversations, headspace, and dreams. Australians freely share opinions, insights, and tips during the week, and play for the win during the weekend's big games. The "Other Saturday Game" brought to life these parallels in an episodic content series. Each episode matched weekday strategy and training, the weekend's performances or the post-weekend debriefs that took place in both worlds. Episodes featured famous Australian Football League talent - coach Paul Roos, reporter Daisy Pearce, and West Coast Eagles star player Nic Naitanui - to tell these engaging stories, and in doing so create a season-long, ever-changing campaign.
Royal Naval House
32 Grosvenor Street The Rocks, Sydney , N.S.W. 2000