MAY WE HAVE YOUR ATTENTION PLEASE?
We’d like all 8 seconds of it. That’s how long, according to recent studies, we’re able to focus on something. We live in a world where time is our most precious commodity, and our audiences’ patience has never been shorter. As an industry, we’ve never had to work harder to gain the attention of the people we’re trying to reach. The way we see it, there’s two ways to go about it.
ATTENTION IS EITHER BOUGHT. OR IT’S EARNED.
Paid attention ensures you’re brand will be heard – and that's a good start. But attention that’s earned ensures your audience actually listens to what you're saying. At Octagon, our purpose is to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete for, capture, and ultimately earn the attention of those who matter most to you.
NOW, HAVE WE GOT YOUR ATTENTION?
MASTERCARD x AUSTRALIAN OPEN
AUSTRALIAN OPEN 2020
Mastercard wanted to extend their footprint in tennis and strengthen their position as a technology and innovation leader in the Australian market, as well as increasing their spend of inbound visitors and promote responsible management of their overall environmental footprint.
We worked with Mastercard to create the Mastercard Innovation Hub – an immersive pop-up challenging people to navigate their way through a futuristic underground complex to secure prizes including tickets to the Men’s Final. We repurposed features from Australian Open 2019 and concentrated on sustainable and reusable materials at both the Innovation Hub and Mastercard Hospitality Suite.
This was complimented by Priceless Surprises and Ambassador integration throughout the tournament as well as Sonic integration at POS, LEDs and in the Mastercard Hospitality Suite.
QBE x Sydney Swans
We were tasked with creating an innovative platform to showcase the 34 year long partnership between QBE Insurance and the Sydney Swans, a club with over 60,000 members from all walks of life.
Working from the insight that every Footy fan has a different story – we created QBE Swans Story; a data driven interactive personalised film, bespoke to every single fan. We dialled up the length of the partnership to tell a story about a brand focused on commitment, loyalty, and consistency of support. We were able to go beyond the functional understanding of “we sell insurance” into the emotive realms of confidence, ambition, and loyalty.
At a time when all sport had been suspended and Australian Rules Football fans were longing for a meaningful connection to the sport and team they love, our goal was to provide that connection. We leveraged the exclusive access we have to Sydney Swans players, game footage and stats to bring fans closer to the team, at a time they felt the most distant.
MASTERCARD x RUGBY WORLD CUP
PLAYER OF THE MATCH - LIVE TROPHY
We were commissioned by Mastercard to develop an innovative execution around Rugby World Cup 2019™ and the premier partnership asset, the Player of the Match Trophy.
We brought the world’s first Live Trophy to life, featuring Priceless moments of the game identified through social listening and laser engraved at the stadium in seconds.
We brought together rugby fans, Japanese design, game pace storytelling and innovative technology to capture every unique rugby match of the tournament.
We created unique trophies at 45 matches in 6 weeks, played at 12 stadiums across 2,337km. We simultaneously translated the live story of the match at the speed of game play ready for a broadcast audience. Exhaustingly exhilarating.
DOVE X WALLABIES
STRENGTH TO CARE
Dove wanted to challenge traditional stereotypes of masculinity, to support men in one of the most macho cultures on earth, Australia.
We developed a concept that would grab the audience by the collar and hit them where we knew we had their attention – via the sport they love. Rugby.
If we could convince this group to rethink their position on the topic, we could convince anybody.
So we convinced the most interesting, entertaining and introverted Wallaby to tell his stories of strength. Because introverts often speak the loudest. David Pocock helped develop and produce create a content series that challenged young men to open up.
Royal Naval House
32 Grosvenor Street The Rocks, Sydney , N.S.W. 2000