What We Believe
We live in a world where time is our most precious commodity, and our audiences’ patience has never been shorter. As an industry, we’ve never had to work harder to gain the attention of the people we’re trying to reach. The way we see it, there’s two ways to go about it.
Attention is either bought or it’s earned.
Paid attention ensures your brand will be heard – and that's a good start. But attention that’s earned ensures your audience actually listens to what you're saying.
At Octagon, our purpose is to create work that earns attention. Through smart partnerships and generous ideas, we compete for, capture, and ultimately earn the attention of those who matter most.
Effort is Effort
For too long, rugby has been a man’s game played and watched by men.
As the All Blacks and Black Ferns shirt sponsor, AIG wanted to show their support for both teams in equal measure. Effort is Effort is a campaign that promotes equality within the game, showing that no matter your gender, race or sexuality, you get out what you put in.
Effort is Effort.
Your City On Lock
When Foot Locker arrives in town, the sneaker community knows about it.
Five of Europe’s most culturally connected cities were put On Lock through Foot Locker’s biggest ever retail campaign. Experiences were localised to represent the city the store stood in, with local rappers, artists and influencers promoting the latest and greatest Foot Locker gear.
Kid's Concept Car
How do we inspire the next generation of motorsport fans?
Take their ideas and turn them into reality. For Goodwood Festival of Speed we asked kids to submit their futuristic car drawings and we turned the winner into a real life concept car, wonky wheels and all. The winner was little Harry, age 6 ½. His car ran on bad air, gave out ice creams and could put out fires on the go.
This Means More
Is it possible to distill 125 years of history into three words?
It’s what we did when we created Liverpool’s first brand platform. This Means More. A mantra that spoke to the roots of the city’s history of overcoming adversity. It has been adopted by club, players, fans, and sponsors alike.
We are Liverpool. This Means More.
The Bud Boat
The World Cup is an epic global holiday. It’s four weeks of euphoric freedom that happens just once every four years.
We helped Budweiser amplify the energy of the world by creating the best place to watch the tournament: The Bud Boat in Moscow, Madrid, and London.
Budweiser was back where it belongs, in the hands of the fans.
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