Forbes: The Nuances Of Celebrity And Non-Profit Collaboration
Octagon First Call's David Schwab continued his regular contributions to Forbes with this piece about the complications of pairing celebrities with non-profit organizations. Do we need to pay celebrities for non-profit services? How much of their time are they typically willing to lend? How do we determine ROI? Do we need to write a formal contract or will an email acceptance do? These are the daily questions we get when helping non-profits determine when, why and how to use celebrities/influencers to support their causes.