February 1 2018

LIVE FROM MINNEAPOLIS: LOU KOVACS and ARNOLD WRIGHT TALK SUPER BOWL MARKETING & HOSPITALITY

Whether it's for the on-field action or the commercial breaks, millions will tune in to watch the NFL's culminating match on Sunday. Meanwhile, Minneapolis has opened its doors and welcomed all of the fans, brands and media that help make the Super Bowl one of the biggest sporting events of the year.  Arnold Wright -- an EVP and one of Octagon’s NFL sponsorship experts -- and I shared a ride from the airport and talked about what the Octagon Marketing team is doing to help our clients activate via experiential platforms, content creation, and celebrity and influencer programs this week.

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Sponsorship