August 21 2016

Simon Wardle on the Consumer Passion Shift

“What you’re seeing is a shift in how people engage with content that they still care passionately about...It’s indicative of this world of choice in which consumers live." 

That's what Octagon Chief Strategy Officer Simon Wardle had to say about the ever-changing media landscape of cord-cutting and online streaming services. Read what else he had to say about live streaming, the Olympics and the consumer passion shift in this New York Times piece. 

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Passion Shift