May 22 2018

HEAD OF OCTAGON UK TALKS 'EARNED ATTENTION' WITH SPORTCAL INSIGHT

Octagon, owned by US advertising giant Interpublic Group, has evolved from a sponsorship agency which had proprietary research on fans, through its ‘Passion Drivers’ tool, at the heart of its offering to clients into a more rounded business that provides creative solutions for brands and rights-holders to help them get return on investment in their partnerships. Head of Octagon UK, Joel Seymour-Hyde, talks the importance of a simple campaign message in order to connect immediately with the average consumer.

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Passion Drivers