October 27 2017

OCTAGON LAUNCHES ALL-NEW eSPORTS PASSION DRIVERS® RESEARCH

First study to uncover why fans care about esports Octagon launches esports Passion Drivers®, the first-ever study to uncover and quantify why fans are passionate about esports and examine the motivating factors behind the rapid growth of esports fandom. “Octagon’s new esports Passion Drivers® work is the first study to go beyond the demographics and scope of the esports industry, and truly uncover and quantify why fans care about esports,” said Simon Wardle, Octagon’s Chief Strategy Officer.

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Passion Drivers