CMO NORTH AMERICA LOU KOVACS TALKS WINTER GAMES WITH OCTAGON'S NICK GRIFFITH
Lou Kovacs, CMO North America With the Winter Games upon us, I sat down with SVP Nick Griffith, Octagon’s Olympic sponsorship expert, to discuss some of the latest Olympic marketing trends he’s watching. Kovacs: Nick, remind me again, this your 10th Olympics at Octagon? Griffith: That’s right. Lots of pins, lots of credentials. Kovacs: What are some of the biggest changes you’ve seen since Rio? Griffith: Overall, we’ve seen a lot of changes to sponsorship rosters for both the USOC and the IOC.