February 7 2018

CMO NORTH AMERICA LOU KOVACS TALKS WINTER GAMES WITH OCTAGON'S NICK GRIFFITH

Lou Kovacs, CMO North America With the Winter Games upon us, I sat down with SVP Nick Griffith, Octagon’s Olympic sponsorship expert, to discuss some of the latest Olympic marketing trends he’s watching. Kovacs:  Nick, remind me again, this your 10th Olympics at Octagon? Griffith:  That’s right. Lots of pins, lots of credentials.                     Kovacs:  What are some of the biggest changes you’ve seen since Rio? Griffith: Overall, we’ve seen a lot of changes to sponsorship rosters for both the USOC and the IOC.

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Olympics & Action Sports