Leaving Impressions Behind
By Henry Nash, Planning Director Ever left an impression that captured not one person’s attention? Personally, I find nothing better than meeting someone for the fourth time, and quickly realising they have no recollection of you. (I’m just not as interesting as I am in my own head. I blame my Mother, or ‘Mummy’ as she still likes to be called). Thankfully, the majority of brands are even greater masters of the unmemorable impression. And, like me, they too have fallen into the trap of thinking they’re way more interesting than they actually are.