October 26 2016


The world of sports and entertainment is full of potential and infinite possibilities. For fans, that’s what it’s all about and it’s why we always come back for more.

Understanding fan culture and behavior is a fundamental step in reaching your sponsorship objectives and target audience. Rest assured, we know fans. We’re fans ourselves – 800 around the globe – supported by our Passion Drivers data and 30+ years of sponsorship consulting experience.