Talk the Talk: Connecting with eSports Fans
Alexa Parker // Account Manager, esports The esports buzz is upon us, and it’s only getting louder. There are currently over 300 million avid and casual esport fans worldwide, a number that is expected to double by 20201. With 600+ sponsorship agreements since the start of 2016 and more non-endemic brands entering the space, it is important for brand marketers to know who they are talking to and how to connect with the esports audience. As non-endemic brands continue to enter the esports space, the key to success is to be authentic to the esport fan and community.