Screamers: Work we’ve seen that’s earned our attentionUK, Sports Marketing, Creative Marketing
Battle of the dabs – Neymar vs Pogba
We’re used to seeing teams go on post-season tours, but we haven’t seen ambassadors go on post-season tours in quite the same style, glamour and scale as Neymar and Pogba this summer. With Neymar seeming to takeover from CR7 as the lead Nike ambassador, the Brazilian lived it up in LA, generally hanging out with LA’s coolest folk, having a giant mural painted for him, kicking balls off roofs on the Jimmy Kimmel show, and becoming the latest player to show-off some dancing capabilities in the psychedelic animated Nike video below.
Pogba meanwhile, was shepherded off to China and the Great Wall by the folks at Adidas, a growth market might we guess?! With a personalised tour bus (which apparently had a full-time hairdresser on board), Pogba headed to a kick about at a local Tango league, nutmegged a few local folk in a skyscapper, and launched into an intro dance at an Adidas Q&A to rival the likes of Phil the Power Taylor. And in a totally unexpected surprise, Paul found himself dabbing on the Great Wall of China.
Wimbledon: In Pursuit of Greatness – Social content at its best
Our friends over at IPG agency McCann have pulled out all the stops in the second year of Wimbledon’s campaign, ‘In Pursuit of Greatness’. With a host of smart, witty and classy digital teasers, the campaign launched a flagship new spot called, ‘A Year in The Making’, focusing on the fact that it takes almost an entire year to get the tournament ready once the previous year ends, and we think the 60 second edit is awesome…
Mastercard Priceless Tables – Cause we’re jealous
A shout out to our Octagon US team and Mastercard client, who have just won a Silver Ex Award win in the Best Multi-Market Event (Consumer) category for Priceless Tables. We’re gonna be honest here in London, we’re jealous, because who wouldn’t want to eat in Times Square, on the centre of an Ice Hockey stadium or at Paramount Studios. By giving cardholders the opportunity to dine in the most unique venues, with a four course fine-dining meal curated by a celebrity chef, Mastercard do a pretty stella job of creating a Priceless experience that their cardholders will never forget. Nice work guys, invite us next time though...
Nike – Brilliant use of gamification
Nike don’t do things in half measures.This 200 metre running track, which is in the shape of a shoe we must add, allows you to run against your digital self, not that your competitive or anything. Built in Manila, this is a great example of converging digital with experiential.