May 22 2018

HEAD OF OCTAGON UK TALKS 'EARNED ATTENTION' WITH SPORTCAL INSIGHT

Joel Seymour-Hyde, Passion Drivers, UK, Sportcal

Octagon, owned by US advertising giant Interpublic Group, has evolved from a sponsorship agency which had proprietary research on fans, through its ‘Passion Drivers’ tool, at the heart of its offering to clients into a more rounded business that provides creative solutions for brands and rights-holders to help them get return on investment in their partnerships. Head of Octagon UK, Joel Seymour-Hyde, talks the importance of a simple campaign message in order to connect immediately with the average consumer. "The phrase we are talking about is ‘earned attention’," says Seymour-Hyde. "Our mantra now is that we want to create work that earns attention for our clients."

Read more about how a commitment to creativity to "earn attention" is essential to sports marketing on sportcal.com.


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