Octagon Wins Gold at Branded Entertainment AwardsAwards, APAC
Octagon's Asia Pacific team was honored once again for their bold and creative work on behalf of Dove Men+Care.
The #StrengthToCare campaign was awarded GOLD in the category of Best Branded Content Campaign at the Branded Entertainment Awards in Sydney.
The campaign featured Wallabies rugby player David Pocock challenging outdated perceptions of masculinity in society and demonstrating that showing care makes you a stronger person.
Through the campaign, Dove Men+Care and David Pocock started a conversation about challenging traditional views of masculinity and strength. The campaign challenges men to move away from stereotypes by showing the importance of real, inner strength, rather than macho physical strength. David was hands on in shaping in the creative development from the very beginning in order to tell his story, and the output is a three part content series aired across broadcast and digital.