OCTAGON MARKETING LAUNCHES DEDICATED GLOBAL EVENTS AND HOSPITALITY DIVISIONPress Releases
Agency Veteran Matthieu Fenaert Named Head of Global Events and Hospitality
London (September 27, 2018) – Octagon Marketing, a sports and entertainment leader, launches a dedicated Global Events and Hospitality Division with Matthieu Fenaert at the helm. Building off ongoing success and stand-out results for FIFA World Cup and Olympic clients, the newly dedicated division will tap into Octagon’s global team of experts to create and execute events and experiences for agency’s deep roster of brand clients.
“Octagon has executed on the sporting world’s largest stages for decades, bring our clients’ brands to life through truly memorable experiences and events,” said Jeff Ehrenkranz, President Octagon Marketing International. “As the landscape of the world’s major events has evolved, we are aligning our team of global experts to help drive results for our clients across these platforms.”
As Head of Global Events and Hospitality, Fenaert will drive collaboration across Octagon’s global strategy, creative and account teams to develop B2C and B2B events and hospitality programs. Fenaert will relocate from Moscow to Tokyo to oversee the team in Japan as well as Octagon’s efforts for all major upcoming events including: Rugby World Cup 2019, Tokyo 2020 Olympic Summer Games, 2022 FIFA World Cup Qatar™, Beijing 2022 Olympic Winter Games, and Paris 2024 Olympic Summer Games.
“Time and again Matthieu has proven adept at managing our industry’s largest experiential and hospitality programs and earning measurable attention for global clients including AB InBev, Cisco, Johnson & Johnson and others,” said Ehrenkranz. “His extensive travels and relationships across our Octagon family, rights holders and brands have allowed him to build an unmatched depth of knowledge and experience.”
Fenaert has led Octagon’s agency efforts and client campaigns for the last three FIFA World Cup cycles and the Rio 2016 Summer Olympics Games. Fenaert most recently served as Executive Director of Octagon Russia based in Moscow, during which the agency worked with five official FIFA World Cup partners and managed more than 150 distinct events and activations, hosted over 18,000 hospitality guests, and managed more than 28,000 tickets. Prior to that Fenaert was Co-Managing Director of Octagon Brazil, leading Octagon’s team working on behalf of six official 2014 FIFA World Cup partners.
The newly dedicated division and appointment for Fenaert is part of Octagon’s ongoing investment around the world. In the last two years, Octagon has made several strategic acquisitions to provide clients with holistic solutions welcoming Milkmoney and ITB Worldwide into the agency network.