September 23 2016

Octagon Honored with Two Spikes Asia awards

Awards, APAC

Octagon’s Asia Pacific team was honored with two Spikes Asia awards today for their bold and creative work on behalf of Dove Men+Care. The #StrengthToCare campaign - the only campaign to win two Entertainment Spikes – featured Wallabies rugby player David Pocock challenging outdated perceptions of masculinity in society and demonstrating that showing care makes you a stronger person.

 

 

Through the campaign, Dove Men+Care and David Pocock started a conversation about challenging traditional views of masculinity and strength. The campaign challenges men to move away from stereotypes by showing the importance of real, inner strength, rather than macho physical strength. David was hands on in shaping in the creative development from the very beginning in order to tell his story, and the output is a three part content series aired across broadcast and digital.

Each episode looks at a story that David helped to develop, and is extremely passionate about. The result – some incredible content, told in a genuine tone from a well-respected character. 

 


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