OCTAGON HIRES LIZA DURGE AS ITS FIRST CLIENT SERVICES DIRECTORUK, Press Releases, Liza Durge
LONDON (January 16, 2018) – Octagon, the sports and entertainment marketing leader, has added Liza Durge to lead Client Services for Octagon UK. Liza will immediately become part of Octagon’s senior management team and drive consistent excellence across the agency’s accounts.
“We are thrilled to have a marketer with Liza’s pedigree join us,” said Jeff Ehrenkranz, President Octagon Marketing International. “We’ve invested heavily in our creative product and this has ignited significant growth in our business. Liza will elevate our work even further and help all of our account teams deliver attention earning work for our clients.”
“Liza is a world-class operator with a brilliant understanding of what clients need in today’s world,” said Octagon SVP Joel Seymour Hyde. “I’m looking forward to working with her as we continue our momentum.”
Prior to joining Octagon, Liza led several global accounts at DigitasLBi following the merger with Lost Boys where she served as Managing Director. Before that, Liza spent nine years at Dare partnering with clients to drive their digital and social agenda.
Liza added “I couldn’t be more excited to join an agency like Octagon. To see an agency truly committed to delivering integrated thinking in the sports and culture space is truly unique. You could feel the buzz from day one. I can’t wait to be part of Octagon’s next chapter.”
Octagon is currently nominated for seven European Sponsorship Awards, including Agency of the Year and Arts and Culture Sponsorship of the Year.
Octagon is the global sports and entertainment marketing arm of IPG. We create partnerships, campaigns and experiences that earn attention for some of the world’s most inspiring brands and rights-holders. See more at Octagon.com and join us @Octagon and @OctagonUK.
Lauren Tietjen // VP, Global Communications
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