November 15 2016

Octagon Adds Creative Duo to Bolster European Offering

Press Releases, UK, APAC

London (Nov 14, 2016) – Octagon, the sports and entertainment marketing leader and part of the IPG family of agencies, today announced the addition of creative duo Mike Phillips and Al Dew to the agency’s European team.

Based in London, the pair bolsters the rapidly expanding and award-winning creative team serving a client list that includes AIG, Budweiser, CA Technologies, Delta Air Lines, Foot Locker, Mars, Mastercard, Sony, and Wimbledon.

“Mike and Al are top chaps. They’re football mad, and hugely committed to creating work that earns attention,” said Octagon Creative Director Josh Green. “We’re thrilled to have them at Octagon, and they’ve already begun to throw their creative weight into the campaigns we create for our clients.”

With a reputation for creating work that borrows and blends different aspects of pop culture, Phillips and Dew previously created work for Heineken, Nike, adidas, Microsoft, Premier Inn, and even Shrek. The creative team has worked together for three years at a number of integrated London agencies including Exposure, Frank, JWT, VCCP, and DigitasLBi. Prior to that, they graduated from Bucks Ad School with First Class Honours.

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About Us: At Octagon, our purpose is to create work that earns attention.

We live in a world where time is our most precious commodity, and our audiences’ patience has never been shorter. As an industry, we’ve never had to work harder to gain the attention of the people we’re trying to reach. The way we see it, there’s two ways to go about it.

Attention is either bought or it's earned.

Paid attention ensures your brand will be heard – and that's a good start. But attention that’s earned ensures your audience actually listens to what you're saying.

Through smart partnerships and generous ideas, we compete for, capture, and ultimately earn the attention of those who matter most.

See more at Octagon.com and join us @Octagon.


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