August 24 2016

Joel Seymour-Hyde Appears on SB Weekly Podcast

UK, Thought Leadership, UK, APAC, Media

Octagon Senior Vice President, Joel Seymour-Hyde, joined the SportsBiz Weekly podcast this week. 

Joel discussed the following topics:

  • What makes a good sports sponsorship
  • How despite the hype around digital and social media, why old media is still vital to a successful brand activation
  • The challenge for rights-holders to carve out inventory for media-hungry sponsors without encroaching on broadcaster territory
  • Octagon's planning and creative set-up - and why he thinks it gives Octagon the edge over rivals
  • Why sponsors of British Olympic NGBs have missed a trick in their activations around Rio
  • The rationale behind Octagon's brand refresh and relaunch next month
  • Why it shouldn't always be the job of a sponsor to be the moral arbiter.

Learn how to sign up and listen to the podcasat here!


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