Joel Seymour-Hyde Appears on SB Weekly PodcastUK, Thought Leadership, UK, APAC, Media
Octagon Senior Vice President, Joel Seymour-Hyde, joined the SportsBiz Weekly podcast this week.
Joel discussed the following topics:
- What makes a good sports sponsorship
- How despite the hype around digital and social media, why old media is still vital to a successful brand activation
- The challenge for rights-holders to carve out inventory for media-hungry sponsors without encroaching on broadcaster territory
- Octagon's planning and creative set-up - and why he thinks it gives Octagon the edge over rivals
- Why sponsors of British Olympic NGBs have missed a trick in their activations around Rio
- The rationale behind Octagon's brand refresh and relaunch next month
- Why it shouldn't always be the job of a sponsor to be the moral arbiter.
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