ICYMI: NOV 3ICYMI, Talent+Properties
In Case You Missed It – The week's top stories from the #OctagonFamily.
Octagon Blog: Octagon introduced eSports Passion Drivers®, the first ever study to uncover why fans are passionate about eSports and examine the motivating factors behind the rapid growth of eSports fandom.
“Octagon’s new eSports Passion Drivers® work is the first study ever to go beyond the demographics and scope of the eSports industry, and to truly uncover why fans care about eSports,” said Simon Wardle, Octagon Chief Strategy Officer. “The eSports and gaming landscape can be complicated for brands to navigate in an authentic and compelling way for fans. Our all-new Passion Drivers® study helps brands identify the best opportunities for creating emotional connections with fans, while pinpointing the varied reasons fans are drawn to eSports.”
Forbes: Octagon First Call's David Schwab continued his regular contributions to Forbes by examining eSports influencer opportunties for brands: the fictional game character and the budding Gamer that is playing it.
Octagon Baseball: With the conclusion of a thrilling Game 7 of the MLB World Series, Octagon Baseball clients Marwin Gonzalez and Michael Feliz of the Houston Astros have become 2017 MLB World Series Champions. This is the first Championship win for both Gonzalez and Feliz who joined the Astros in 2012 and 2015 respectively.
Experience Design and Technology Awards: Octagon is proud to congratulate client Marriott and the Octagon Digital team, named Best Use of RFID (silver) by Event Marketer's Experience Design and Technology Awards for bringing 'You Are Here' to life.
Washington Business Journal: Octagon Talent + Properties CFO Nancy Morton was honored by Washington Business Journal's 'Women Who Mean Business'. This award honors the region's most influential business women of 2017 and the event celebrates this year's class along with the Washington Business Journal's alumnae. Nancy's #OctagonFamily was on-site to support her at the annual reception.
Pictured below: Dan Shaffrey (Controller), Phil De Picciotto (President), Kelly Wolf (VP, Octagon Tennis), Nancy Morton (CFO), Julie Kennedy (VP, Talent), Lisa Murray (Global CMO), David Yates (Managing Director) and others.
Operations Manager, Golf and Special Events: Octagon is looking to hire a highly organized, hard-working operations specialist to maximize the value of the community event/tournament through strategy, planning & program development; budget management; execution, and measurement/evaluation. Working directly with the Executive Director as well as the event staff, this position will be heavily involved with the day-to-day preparation and execution of a multi-day event and week-long Tournament in both Raleigh and Cary, North Carolina.
Director, Insights & Strategy: Whether it is advising a client on which properties they should partner with or how to activate their newest marketing asset, we strive to ground all of our recommendations in data. That’s where you come in. We are looking for a Director who can guide clients across our blue chip roster through the sponsorship planning process. We will look to you to develop and execute integrated measurement plans. This could include constructing primary research programs, aggregating existing data sources, or more likely, weaving all of that together into a cohesive story. Ultimately, our clients will look to you when the time comes to answer the question of what kind of return on investment or objectives they achieved.