September 29 2016

ICYMI: OCT 13

ICYMI, Awards, eSports, Talent + Properties

In Case You Missed It – The week's top stories from the #OctagonFamily.

 

PHIL DE PICCIOTTO INDUCTED INTO WASHINGTON BUSINESS HALL OF FAME

Washingtonian: Octagon Founder and President Phil De Picciotto was recently named to the Washington Business Hall of Fame. The annual Hall of Fame program honors four leaders who made the most of where opportunity took them. 

 

INDUSTRY EXECS GATHER TO TALK DISRUPTIVE MEDIA, CONTENT CONSUMPTION AND FUTURE OF THE FAN

Octagon Blog: Octagon hosted a panel discussion on disruptive media, content consumption and the future of the fan at the agency's global HQ. The discussion covered a range of topics including OTT options for rights holders, data as content and where to find the best sports streaming experience. 

 

Octagon Basketball's Giannis Antetokounmpo, Nike announce long-term partnership

ESPN: Octagon Basketball client Giannis Antetokounmpo, the biggest sneaker free agent in the NBA, announced on social media that he has re-signed with Nike. 

"I've always said that I think he's one of those guys that has the potential to transcend his market," his agent, Octagon's Alex Saratsis, told ESPN at the start of this process. "I think he's showing that he can do that. I think he's one of the few players that could have a truly global appeal."

 

 

TALK THE TALK: CONNECTING WITH ESPORTS FANS

Octagon Blog: Octagon's Alexa Parker (Account Manager, Esports) shared tips for brands to consider when talking to esports fans.

The esports buzz is upon us, and it’s only getting louder. There are currently over 300 million avid and casual esport fans worldwide, a number that is expected to double by 20201. With 600+ sponsorship agreements since the start of 2016 and more non-endemic brands entering the space, it is important for brand marketers to know who they are talking to and how to connect with the esports audience...read more.

 

EXPERIENCE WHAT'S NEXT: NEW OPPORTUNITIES AT OCTAGON

Sales Director, Golf Event: Consider this opportunity to become part of our team, working on a full field annual LPGA event, hosted at the iconic Indianapolis Motor Speedway golf course the Brickyard Crossing, as we partner to raise funds and awareness for important causes aimed at attracting, developing and retaining women and girls into tech related careers. We’re searching for a sales director to join our events team in Indianapolis, IN to lead community outreach and create custom sponsorship packages for event partners. Using your expertise in event and corporate client sales management, you’ll be integral to the execution of a world class professional tour golf event and thought leadership summit. If you understand how to create flawless sponsorship sales packaging for events and have a passion for philanthropic efforts, this is your next right move.

 

Director, Insights & Strategy: Whether it is advising a client on which properties they should partner with or how to activate their newest marketing asset, we strive to ground all of our recommendations in data. That’s where you come in. We are looking for a Director who can guide clients across our blue chip roster through the sponsorship planning process. We will look to you to develop and execute integrated measurement plans. This could include constructing primary research programs, aggregating existing data sources, or more likely, weaving all of that together into a cohesive story. Ultimately, our clients will look to you when the time comes to answer the question of what kind of return on investment or objectives they achieved.


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