Harry Hardy talks sport + culinaryMedia, Culinary, Harry Hardy
Harry Hardy, Vice President, Events, was tapped by SportsBusiness Journal to discuss the intersection of culinary + sports, as part of the outlet's in-depth look at the culinary trend.
Harry lent his expertise on how brands can use culinary platforms to engage with new fans, sharing that Octagon leveraged the increased popularity of culinary experiences to grow the Walmart NW Arkansas Championship presented by P&G.
Here’s a glimpse at what the article had to say.
“Not everyone is a fan of golf, but everyone needs to eat. It’s as simple as that. It became a question of how do you capture the broader community and turn it from a golf tournament into a weeklong celebration for the region.”
Read the article in its entirety here.