July 3 2017

Cycling and Rally in Italy, F1 in Monaco

UK, Sports Marketing, Cycling, Motorsport, Hospitality

The Champions League hasn't been the only event keeping us busy over the past couple of months at Octagon London. Summer has seen a hectic schedule for both our cycling client CA Tech, with the 100th edition of the Giro going right down to the wire, and motorsport client Shell who have seen a fiery start to the F1 season.

With the motorsport race season is now in full swing, the Shell Motorsport Events team is in operational mode across Ferrari F1, Ferrari Driving Experiences, Ferrari Factory Tours, Ferrari Racing Days, Hyundai WRC, Ducati MotoGP, BMW DTM and WEC!

And the season has got off to a bang, with Shell Teams on hand in dusty Sardinia for the Rally Italia where Hyundai finished 02nd and 04th respectively, meanwhile, over in glitzy Monaco, Ferrari took 1st and 02nd on the podium, with Vettel fighting off team mate Raikkonnen for top spot. Vettel is currently sat at the top of drivers standings with Hamilton hot on his heels. 

Alongside Sardinia and Monaco, the team have also found themselves in Canada for the F1, a Ferrari Racing Day in China,and Le Mans 24h. It’s been hectic, but doesn’t stop there…

With the half year mark upon us, the Shell team is already head's down for the season’s flagship events that are all coming up in the back end of the year: Shell Malaysia MotoGP, Rally Spain and the MotoGP season close in Valencia. If you’d like to hear more about some of our Shell work, or will be out in Malaysia or Spain, make sure you get in touch!

Meanwhile, 2017 marked the 100th edition of the famous Classic Grand Tour of cycling; the Giro d’Italia. On behalf of CA Technologies, the Official Enterprise Software Partner of the Trek-Segafredo racing team, Octagon managed their hospitality programme, hosting a group of 26 customers and 5 press at the Giro d’Italia Final Stage in Milan.

The unique experience was organised for the guests over the weekend of the 27th/28th May.  On the Saturday, the programme featured a 43-kilometre Trek Travel bike ride led by none other than two-time winner of the Giro d’Italia; Ivan Basso, and a dinner experience at the Michelin-starred Armani Restaurant accompanied by ex-legend Ivan Basso and Trek-Segafredo General Manager Luca Guercilena.  On Sunday lunchtime the guests attended a Trek Tech Talk, covering the integration of CA’s technology within Trek-Segafredo, and how the partnership is helping the team improve their performance, as well as CA’s recent partnership with Eurosport.  This was followed by an exclusive Q&A session with Ivan Basso, and at the end, 6 lucky customers were selected by Ivan to take part in the Chrono Race Car Experience, which allowed the guests to follow a rider in an official race car as they competed in this final Time Trial stage. Throughout the afternoon guests were able to enjoy the VIP race day hospitality from the privatised Duomo 21, with terrace overlooking the finish line, and also the Torino hospitality space next to the finish line.

The weekend was an all-out success, especially since history was made as Tom Dumoulin became the first Dutchman to win the Giro d'Italia following a nail-biting time trial, in which any one of four riders stood a realistic chance of claiming the Maglia Rosa.


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