Octagon is proud to congratulate clients BMW, DICK'S Sporting Goods, Dove Men+Care, and Taco Bell on their well-deserved recognitions by Clio Sports. And congratulations to Octagon Basketball client Elena Delle Donne and Octagon Olympics & Action Sports client Michael Phelps — both featured in 2017 Clio Sports award-winning short form films.
We look forward to celebrating alongside the best in sports advertising and marketing at the Clio Sports award reception hosted by Octagon client Hannah Storm on May 16th.
Get to know the award-winning programs below.
BMW, BMW Racing Wheelchair // Silver Winner, Partnerships, Sponsorships & Endorsements
As the Official Mobility Partner of the United States Olympic Committee (USOC) during the 2016 Olympics, BMW of North America collaborated with the U.S. Paralympics Track and Field team to develop a new racing wheelchair for Team USA in the Rio 2016 Paralympic Games. Together, BMW and the USOC continued their legacy of engineering champions with 7 Olympic medals at the 2016 Paralympic Games.
DICK's Sporting Goods, Team USA and The Contenders // Bronze Winner, Partnerships, Sponsorships & Endorsements
In 2016 DICK'S Sports Goods leveraged its official partnership of the US Olympic Committee by creating The Contenders campaign. The Contenders positioned DICK'S as the True Supporter of Team USA. We built a more authentic partnership with the athletes of Team USA by applying the DICK'S mission - inspire, support and equip athletes - to the Olympic Movement in the United States.
The Contenders also received a Bronze honor in the Integrated Campaign category.
Dove Men+Care, Strength to Care // Bronze Winner, Social Good
When Dove Men+Care renewed its sponsorship of the Qantas Wallabies in 2016, the brand sought to leverage Rugby fan passion to demonstrate how their core brand idea (Care makes a man stronger), can connect men to more progressive, relevant and modern examples of masculinity. Starring Wallaby star David Pocock, Strength to Care was the brand's creative platform devised to tackle the stigma of care being a sign of weakness.
Taco Bell, Steal a Base, Steal a Taco // Bronze Winner, Integrated Campaign
In 2016, Taco Bell sought to reimagine its Steal a Base Steal a Taco campaign to outperform previous executions in reach, relevance and redemption. Proving its expertise in putting a twist on an original, Taco Bell outdid itself in its fifth iteration via breakthrough creative, strategically placed media and social media prognostication ignited by one of MLB’s most colorful characters, Coco Crisp. On the day of Game 7, all Americans had a reason to celebrate with free tacos from their new hero Francisco Lindor.