ICYMI: OCT 13ICYMI, Talent + Properties
In Case You Missed It – The week's top stories from the #OctagonFamily.
Octagon had 20 clients enter the MLB Postseason with clients on the Astros and Cubs still on the hunt for a championship title.
Managing Director of Global Football Phil Carling on the world of betting brands and Football Sponsorship via The Drum: Football has a gambling addiction. Gambling now accounts for over 40% of the income from perimeter sales in the Football League, and almost half of the shirt sponsorships in the Premier league, deals alone accounting for close to £50m invested per season. Moreover, the brand count across football totals to more than 50, which emanating from a single sector, is totally unprecedented. The dependency which football has developed for gambling’s money is certainly worthy of attention.
Octagon Blog: To raise awareness for Seeing is Believing, Standard Chartered’s global community initiative tackling avoidable blindness, the main club sponsor of Liverpool FC (LFC) has today launched a unique audio recording of match day at Anfield to promote World Sight Day (12th October). “We wanted to bring all the emotion of The Kop in full song to fans across the globe – regardless of their sight. It forced us to consider how other senses can provide a new perspective on the things we love” says Octagon Regional Creative Director Lizi Hamer.
Recorded using special microphones shaped like human ears Octagon partnered with Milkmoney to capture sound that precisely mimics the way the human ear hears. The binaural recording is created in a way that conventional microphones cannot achieve. The 360 audio effect transports the listener deep into the Kop no matter where you are in the world.
ESPN: Three time NHL All-Star Vladimir Tarasenko was profiled in an in-depth feature by ESPN. Tarasenko discusses his many passions off the ice, including family, fatherhood and cooking and shares his love for the city of Saint Louis.
Sr. Account Executive, Luxury Automotive (Diversity Programs): Are you looking to make your mark in a fast-paced, exciting position with the opportunity to become your client’s “go to”? Do you enjoy finding creative ways to apply your skills as a marketer? Are you passionate about brands connecting with diverse communities? In this role you will help lead a team in supporting the development and execution of the experiential marketing strategy for our luxury automotive client’s diversity programs, and will help to shape the way our client addresses our country’s ever-increasing multicultural population.