CA Technologies Asks: Who’s Behind You?Octagon UK, Cycling
Octagon and CA Technologies are excited to unveil their new campaign Who’s Behind You? The campaign supports CA’s partnership with the Trek-Segafredo cycling team. Shot in January at the team’s training camp in Mallorca, the campaign will live across CA’s digital, social, and experiential touchpoints, including the brand’s new cycling-themed newsletter, The Break. Sign up here.
The launch film will kickstart a season long content calendar that includes a number of short form documentaries that delve into stories of the people supporting the Trek-Segafredo riders.
You can watch the launch film below: