2017 PRO Awards WinsAwards
Octagon is proud to congratulate clients Mastercard and DICK'S Sporting Goods on their well-deserved PRO Awards, recognizing the best in brand activations and promotion marketing.
UEFA Champions League // Gold - Best Use of Event or Experiential Marketing (MORE THAN Five Venues)
Mastercard’s 2016 campaign ‘Some call it Madness, we call it Priceless’ originated from a human truth of football fans. The insight: Love for football creates irrational emotions and brings people together. Mastercard set out to start the conversations between football believers and non-believers and bring them together. Onsite in Milan, the brand created awareness and engagement via an integrated media plan developed to ensure top-of-mind presence throughout the ‘fan journey’ around the city. To fuel the overall Madness/Priceless concept, Mastercard created and delivered fan experiences ranging from giveaways to unforgettable Priceless Surprises like storming the UEFA Champions League field with some of the world’s greatest players, the Priceless Barbershop and more.
DICK’S SPORTING GOODS
Team USA and The Contenders // Bronze - Best Sports Sponsorship or Tie-In
In 2016 DICK'S Sporting Goods leveraged its official partnership with the US Olympic Committee by creating The Contenders campaign and positioning DICK'S as the True Supporter of Team USA. The result was an authentic partnership with the athletes of Team USA that brought to life the DICK'S mission - inspire, support and equip athletes - through the Olympic Movement in the United States.