MAY WE HAVE YOUR ATTENTION PLEASE?
We’d like all 8 seconds of it. That’s how long, according to recent studies, we’re able to focus on something. We live in a world where time is our most precious commodity, and our audiences’ patience has never been shorter. As an industry, we’ve never had to work harder to gain the attention of the people we’re trying to reach. The way we see it, there’s two ways to go about it.
ATTENTION IS EITHER BOUGHT. OR IT’S EARNED.
Paid attention ensures you’re brand will be heard – and that's a good start. But attention that’s earned ensure your audience actually listens to what you're saying. At Octagon, our purpose it to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete for, capture, and ultimately earn the attention of those who matter most to you.
NOW, HAVE WE GOT YOUR ATTENTION?
Creating The Experience at The Open
How do you create a high-end experience for guests at the Open?
Just ask Doosan. Together, we delivered flawless hospitality and engagement programs for more than 250 guests from 16 countries. Since 2010, we’ve been committed to using our creativity and expertise to drive Doosan’s Patron sponsorship of the The Open along with the brand’s global VVIP hospitality program. Together, we have maximized the sponsorship investment and created incremental value for the brand across the globe.
BRINGING THE “PRICELESS” MOMENT
From November 2015 to April 2016, Octagon managed Mastercard’s UEFA Champions League digital campaign in Korea. In order to create brand excitement while meeting Mastercard’s objectives, we launched the Match Predictor Campaign around the tournament to excite consumers with exclusive memorabilia and a priceless trip to Milano for the finals. This campaign was Mastercard's first and biggest B2C activation in Korea for the last 14 years.
Launching The First International Academy
Korea’s large golf-tech consuming market sparked interest in the PGA of America to understand the unique traits of golf fans and avid golfers in the country.
Octagon conducted an initial market research on Korea’s Golf Landscape to understand and identify potential opportunities for the PGA of America in Korea. Our consulting partnership created an opportunity for the PGA of America to find a reputable partner in Korea to create the first international PGA Golf Academy outside of the U.S.
FINDING THE RIGHT SOLUTION
Doosan and Major League Baseball
In order to find the right property for Doosan to reach its customers in the US, we deployed a rigorous, insights and research-led Discovery Phase process to thoroughly understand the brand with stakeholder interviews, primary research and competitor analysis.
With our data-first approach and long standing relationships with rights holders, we worked to identify and activate Doosan's first brand communication initiative in the US with all of Doosan's business groups.
Establishing a Global Guideline
Octagon created a Global Guideline for Descente’s Global Marketing Team distribute to its regional offices around the world. The Guideline aimed to provide each local office with a cohesive and strategic approach that implemented Descente’s prime standards and brand guidelines in each local office.
We also created an analysis of active professional and amateur golfers which Descente’s Global team reviewed to procure as brand ambassadors for the Descente brand.
Octagon South Korea
Daegong Bulding 4F
126 Teheran-ro, Gangnam Gu Seoul 135-933
+82 2 6446 7017
+82 2 6446 7012