What We Believe
We live in a world, in which time is our most valuable commodity and the patience of our audience has never been shorter. More than ever, we have to work hard to gain the attention of the people we are trying to reach. In our industry, there are two solutions to this challenge:
Attention is Either bought or earned.
Paid attention ensures that your brand will be heard - and that's a good start. But if you earn attention, you know that your audience is actually listening!
At Octagon, our purpose is to create work that earns attention. Through meaningful partnerships and a smart approach, we compete for, capture and earn the attention of those who matter most.
Octagon delivered Mastercard’s official sponsorship of the Hahnenkamm Races in Kitzbuehel, Australia – the most prestigious and widely attended event on the FIS World Cup skiing circuit. Not only did we provide activation onsite, we also delivered an exceptional end-to-end hospitality experience for our client and their guests.
Mastercard holders got the opportunity to witness the Kitzbuehel action up close and personal. We set up exclusive Mastercard lounges at both the final jump of the famous downhill race and right next to the slalom race track, which were easily the best seats in the house, and provided race-goers with meet and greets with famous skiing legends. In addition, we transformed the start hut area into the most popular spot on the entire mountain and even had select, very skilled guests ski down ‘the Streif’, one of the most challenging slopes in the world, just hours before the race.
And in case you are wondering what we do in the summer, we help with Mastercard’s sponsorships of the French Open at Roland Garros, the UEFA Champions League and the GRAMMYs.
INFECTED BY MUSIC
We helped AB InBev in the first year of its partnership with Tomorrowland in Beligum by delivering a sensational experiential program for more than 800 guests from 31 countries around the world, creating memories that will never be forgotten.
While Tomorrowland alone is a fantastic experience, we did all the planning, organization and care-taking to make sure the guests had nothing to worry about. From the world’s best DJs and soaking up the energy within the festival to the ultimate place to be, AB InBev’s own “Brew District”, we helped deliver the experience of a lifetime.
With approximately 350,000 employees worldwide, Siemens features regional corporate structures of high complexity – especially in sponsoring. Octagon consults the central sponsorship department in all strategic questions and evaluates sponsorship requests on a global level from the fields of sports, culture, education and thought leader events. Additionally, Octagon helped develop a communications program around Siemens’ Innovation Partnership with Red Bull Racing which focuses on technology-related content and is used as an internal best practice showcase for B2B engagements. Other Siemens activities that are supported by Octagon include the activation around the partnership with the Salzburg Festival and specific regional consulting projects in individual markets.
“kinder+Sport“ - We get kids moving!
In 2011, we developed the kinder+Sport Basketball Academy for Ferrero, hosting 70,000 enthusiastic kids at a total of 500 events.
We also led Ferrero’s activations at the Milan Expo in 2015, setting a record for most ‘moved’ kids with 8,000 youths engaged across the two-day program.
Since 2016, we have managed kinder+Sport’s sponsorship of the German Olympic and Paralympic Team and heightened the public’s awareness of their sponsorship through bold PR activities.
Kasernenstr. 1, 40213 Düsseldorf, NRW
Speicherstr. 59, 60327 Frankfurt, HE