Our Process

The celebrity procurement process doesn’t begin with WHO but WHY, HOW and WHEN. We begin by defining/prioritizing program objectives, understanding brand attributes and determining the tactics of the program. We then discuss celebrity value vs. budget while identifying an initial talent list. We conduct research, competitive analysis and do our due diligence on talent candidate to make sure we are using the best person for any given program. Once we have selected the ideal talent for a program, we will negotiate on behalf of the brand in order to receive the best deal possible while including all necessary service items. Finally, we manage the program throughout its execution, and report key learnings and best practices back to the client.

What We Do

As the celebrity acquisition and engagement arm of Octagon, we look beyond what has already been done before. Utilizing our proprietary research and database, we successfully merge brands, agencies and nonprofit organizations with the power and influence of celebrity, delivering the results you need. We’re fast, we’re accurate, we’re experienced, and we’re unquestionably the best in the fast-moving celebrity space.

Our Mission

First Call is the celebrity acquisition and engagement arm of Octagon. We help brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program.





Clifford BloxhamEuropean LeadLondon, UK

Maria ContiGlobal & Domestic AdvertisingNew York, NY

Mindy CoppinAsia LeadSingapore

Monica GonzalesEntertainment ExpertiseLos Angeles, CA

Eliza HoweSocial & Pop Culture TrendsNew York, NY

Michael JacobsonHollywood NegotiationsLos Angeles, CA

Tim LayDigital & Social InfluencersLos Angeles, CA

Lindsey McElroyFood, Fashion & Famous Females New York, NY

Clare O'BoyleCorporate Speaking & Entertainment New York, NY

Allison O'ConnorOlympics ActivationsNew York, NY

Jordan RubyCommand Center ControlMcLean, VA

Brian WedlSports WhizMcLean, VA

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