Celebrity strategy begins with WHY, HOW and WHEN, then WHO. We start by defining/prioritizing program objectives, understanding brand attributes and determining the tactics of the program. We then discuss celebrity value vs. budget while identifying an initial talent list. We conduct research, competitive analysis and do our due diligence on talent candidates to make sure we are using the best person for any given program. Once we have selected the ideal talent for a program, we will negotiate on behalf of the brand in order to receive the best deal possible while including all necessary service items. Finally, we manage the program throughout its execution, and report key learnings and best practices back to the client.
What We Do
We look beyond what has already been done before, or what would be expected in a traditional celebrity driven program. Utilizing our proprietary research and database, we successfully unite brands, agencies and nonprofit organizations with the power of influencers and celebrities, delivering the results you need. We’re fast, we’re accurate, we’re experienced, and we’re unquestionably the best in the fast-moving celebrity space.
First Call is Octagon's Celebrity Strategy business. We help brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program.
David SchwabBrand/Celebrity Strategy A-Z - McLean, VA
Clifford BloxhamEuropean LeadLondon, UK
Maria ContiGlobal & Domestic AdvertisingNew York, NY
Mindy CoppinAsia LeadSingapore
Monica GonzalesEntertainment ExpertiseLos Angeles, CA
Michael JacobsonHollywood NegotiationsLos Angeles, CA
Tim LayDigital & Social InfluencersLos Angeles, CA
Clare O'BoyleCorporate Speaking & Entertainment New York, NY
Annie PerrottiNew Media TalentNew York, NY
Jordan RubyCommand Center ControlMcLean, VA
Ariana SeraitaSocial & Pop Culture TrendsNew York, NY
Brian WedlSports WhizMcLean, VA
7950 Jones Branch Drive
McLean, VA 22107
New York, NY:
909 Third Avenue
New York, NY 10022
Los Angeles, CA:
1840 Century Park E
Los Angeles, CA 90067