Our Process

Celebrity strategy begins with WHY, HOW and WHEN, then WHO. We start by defining/prioritizing program objectives, understanding brand attributes and determining the tactics of the program. We then discuss celebrity value vs. budget while identifying an initial talent list. We conduct research, competitive analysis and do our due diligence on talent candidates to make sure we are using the best person for any given program. Once we have selected the ideal talent for a program, we will negotiate on behalf of the brand in order to receive the best deal possible while including all necessary service items. Finally, we manage the program throughout its execution, and report key learnings and best practices back to the client.

What We Do

We look beyond what has already been done before, or what would be expected in a traditional celebrity driven program. Utilizing our proprietary research and database, we successfully unite brands, agencies and nonprofit organizations with the power of influencers and celebrities, delivering the results you need. We’re fast, we’re accurate, we’re experienced, and we’re unquestionably the best in the fast-moving celebrity space.

Our Mission

First Call is Octagon's Celebrity Strategy business. We help brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program.





Clifford BloxhamEuropean LeadLondon, UK

Maria ContiGlobal & Domestic AdvertisingNew York, NY

Mindy CoppinAsia LeadSingapore

Monica GonzalesEntertainment ExpertiseLos Angeles, CA

Tim LayDigital & Social InfluencersLos Angeles, CA

Clare O'BoyleCorporate Speaking & Entertainment New York, NY

Annie PerrottiNew Media TalentNew York, NY

Jordan RubyCommand Center ControlMcLean, VA

Ariana SeraitaSocial & Pop Culture TrendsNew York, NY

Brian WedlSports WhizMcLean, VA

Receive our celeb+brand content

Washington, DC:
7950 Jones Branch Drive
Suite 700N
McLean, VA 22107

New York, NY:
909 Third Avenue
19th Floor
New York, NY 10022

Los Angeles, CA:
1840 Century Park E
Floor 2
Los Angeles, CA 90067