Jeff Shifrin
President, Octagon Marketing North America
As President, Octagon Marketing North America, Jeff Shifrin is responsible for the company's consulting, events and property representation and marketing solutions groups.
Previously, Jeff managed Octagon marketing solutions, a one-stop, in-house shop he created in 1999 to provide clients with efficient access to creative, promotional and public relations services, a first of its kind for the industry.
Jeff's experience includes his tenure at Kraft/General Foods where he earned six Marketing Innovations Awards. In 1994, he left Kraft to become a partner at Ander Communications before joining Octagon predecessor agency Advantage International.