Research and Measurement

Over the last six years, Octagon’s Insights & Strategy division has developed a comprehensive suite of research and marketing tools that allow our clients to make informed strategic decisions.  Grounded in a portfolio of syndicated and proprietary tools we provide quantified insights to guide client decisions every step of the sponsorship process.

We have created unique interactive tools to conduct sponsorship audits, sponsorship selection, sponsorship optimization, sponsorship evaluations as well as tools to help guide and define other benefits derived from sponsorship activation.

 Finally, we know that what is vital to clients is measuring their Return on Investment (ROI) and their Return on Objectives (ROO).  We have “cracked the code” on measuring the impact of sponsorship activation and we are driving this knowledge to enhance the measurement metrics of all facets of our business.

Passion Drivers®

Octagon broke new ground with the creation of Passion Drivers® Research designed to give our clients unparalleled insight into why sports and entertainment fans are fans.

After studying 50,000+ passionate fans in ten countries, we can not only answer the why question, we can also quantify our answer.  Based on a quantified understanding of the key factors that define why, we provide insights to clients that allow them to make better strategic sponsorship decisions and leverage their sponsorship assets to most effectively engage consumers.

We know that to maximize the return on your sponsorship investment, you need to start from the fan’s perspective.

 Passion. Engagement. Results.