For many of the top corporate sponsors on the course today, companies like MasterCard Worldwide, Johnnie Walker, HSBC, CA, BMW and Kodak, Octagon plays a vital role by providing an in-depth understanding of the game, its fans and key stakeholders including players, governing bodies and covering media.
The results we help our clients achieve are anything but par. The BMW Championships was voted “best in class” by the PGA TOUR Tournament Advisory Board. We assisted CA in leveraging its golf sponsorship assets to create an integrated marketing platform and, for Crowne Plaza, we negotiated and leveraged a relationship with Phil Mickelson who became the “face” of the Crowne Plaza brand. We have helped Kodak develop and activate around the Kodak Challenge, a key part of the implementation of Kodak’s PGA TOUR partnership.
